Your real estate marketing materials must-have curb-appeal

Just like your listings great "curb appeal", your real estate marketing materials should communicate the same message. That beautiful property should "invite" prospects to come inside to take a closer look, your flyers, ads, and postcards should solicit a response and encourage the prospect to take action!

The look and feel of your marketing materials play a big part in how effective they will be as selling tools. Promotional pieces should be designed by a professional for a variety of reasons:

  • The design clearly defines what you do or who you are

  • An experienced hand and an artistic eye will keep your public image sharp and on-point

  • Brand consistency from media to media develops brand equity which builds trust

  • Each piece should solicit a strong "call to action"

  • Proper use of typography keeps the sales message front and center

  • Creation of a "style guide" for brand consistency is a must

  • A good graphic designer will consider things like color theory, negative space, setting focus and call to action placement.


Let's face it; your job is demanding enough (listing appointments, following up with a lender, that home inspection). Now add another task to your role (graphic designer), and your life could spin completely out of control robbing you of the valuable time you should devote to your core competency.

Let's work together to get your real estate brand marketing materials to the next level!

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